Friday, February 22, 2008

What we need to convey

Our cause is lost in a sea of cause-related campaigns. But ours is equally as important as breast cancer and AIDS.

I came across a company called Ethos JWT, today, that specializes in social responsibility for corporations and, of course, advertising. Here is a sample of what they do.


video

Can you imagine what we can do if we can get our message as part of a corporations national campaign? Forget the PSAs, let's dig in to our employers (or our husbands or whoever) and get them onto our campaign. Kids causes are the #1 "seller" cause, so we should be a shoe in. Or, let's come together ourselves (maybe through CHIN?) and get something like this done and on the air.

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